Released on May 7th, 2021, is CALIFORNIA. This single is by far the song that represents Alexander’s personality the most. Having been born in Europe to living in LA from age 4, Alexander has fully embraced the outdoors California lifestyle and simply loves it!
From the moment he heard the beat it was obvious to him that the song was about skateboarding, surfing, and summer fun. The lyrics were predominantly written by the teen, who also produced the melody for the chorus in the car. From start to finish the lyrics were done in 3 hours.
CALIFORNIA: written by Alexander James Rodriguez, Liz Rodriguez and Alex Jacke.
Recorded: November 11, 2020
“The lyrics for CALIFORNIA are: Sun is out, and the waves are high. It never rains so we always shine. Like a dream and we live it everyday. Grab our boards and we’re feeling good. In Venice Beach where we’re understood. The waters warm, and the vibes are great today. Coz this life’s a party. Like a scene from the movies. Everybody’s famous. From Malibu to L.A. We filmed the music video at Venice Beach, the Hollywood Sign, Malibu and the Hollywood Walk of Fame. Plus, some fun B-roll at various iconic California landmarks!“
The second single in 2021 for Alexander, We Are released on April 2nd . Another song he co-wrote and one which interestingly took the longest to be release ready.
We Are was born out of the pandemic. The first recording of the song took place on November 10th, but as the team listened back and lived with the song for a few days, the need to return to the booth and re-cut the verses with a new melody was decided.
We Are: written by Alexander James Rodriguez, Liz Rodriguez and Alex Jacke.
Recorded: November 10 & December 13, 2020
“The lyrics for We Are are about finding your own light and to always be the shining star you already are. Because we need to live in the moment and be free. We are our own pot of gold at the end of the rainbow, and we must all own it and take control. I hope for people to feel happy and empowered to let their colors shine when they hear the song. We filmed the music video at Angel Point in Los Angeles and Downtown LA under the famous drag racing bridge. Plus, some fun B-roll at Paul Smith Design wall on Melrose Avenue!“
doesn't matter to me
2021 saw a whole new vibe for teen popstar Alexander. He kicked off his latest music on February 26, with Doesn’t Matter To Me – and it is the first song he wrote very closely on, every step of the way.
He was determined to not write a standard love song, and instead wanted to deliver a message to listeners lyrically, that could resonate with his peers.
Doesn’t Matter To Me: written by Alexander James Rodriguez, Liz Rodriguez and Alex Jacke.
Recorded: November 3, 2020
“Doesn’t Matter To Me is about forbidden love, between either cultures or upbringing and how it doesn’t matter what people say, love will find a way. I wanted to make a music video that was simple and almost one day of walking and reflecting, in order to follow the lyrics. It is my first ballad, so I really had to pull on the emotional heart strings. We filmed at the iconic ‘Thunder Road’ from Grease (1978) under the 6th Street bridge in Downtown Los Angeles.“
Genre: Pop ballad
holiday in la
On November 6, Alexander released the Christmas song, Holiday in L.A, in support of UNICEF, the world’s largest children’s humanitarian organization working to provide children with safe, clean drinking water, health care, education, emergency relief and more.
The thirteen-year-old, who was first introduced to the original Band of Merrymakers song during his 5th grade Holiday Show performance, has launched a fundraiser on UNICEF’s GoFundMe, to raise vital funds for children worldwide. The upbeat and exciting charity Christmas song was recorded in North Hollywood, where the tween corralled his closest friends to sing on the chorus and backing vocals.
Holiday in LA drummed up 22,000 organic Spotify streams during the festive season of 2020.
“As a young person working in the entertainment industry, I want to use my voice and platform to give back to children less fortunate around the world,” stated Rodriguez. “Raising money through my music for UNICEF is just one of the ways I hope to make a difference to children in need, and not just for the Holidays. Please join me and contribute whatever you can. Together we can make a difference one child at a time.”
up to you
Up To You is the third song to release in 2020. With a slower beat, the song was written to give people hope during the current pandemic. It was created purely with that in mind, so people felt a sense of hope and meaning. It is the perfect song for a sporting event, high school or college graduation or hope related commercial.
Since releasing Up To You on September 9, it has reached over 445,000 streams on Spotify.
Up To You: written by Alex Jacke & Liz Rodriguez
“Up To You was always written to help and inspire people during challenging times. It is about us all and how we are each a champion in our own way. I hope people hear this song and feel stronger and hopeful for a brighter future. We have had a relentless 2020 so far, things can only get better.” – Alexander
Genre: Edgy pop with gang vocals
Your Smile was written with a cool Southern California summer vibe and is centered around a young girl’s captivating smile that is suddenly noticed by one of her friends, who is looking at her with a different appreciation for the very first time. Her admirer dreams of whisking her away for sandy toes and snow cones on the beach.
Since releasing Your Smile on August 8, it has reached over 700,000 streams on Spotify.
Your Smile: written by Alex Jacke, Tiana Kocher & Liz Rodriguez
“Although ‘Your Smile’ has an element of a boy crushing on a girl, we were really going for more of how you can be friends with someone for the longest time, and all of a sudden realize how wonderful they are. The lyrics are about how she shouldn’t change a thing as she is fly just the way she is,” said Alexander. “It is fun, light and bursting full of summer!”
Due to the current COVID-19 filming restrictions in Los Angeles, the music video for Your Smile was safely made with two of Alexander’s closest friends and one videographer. The limited crew incorporated all of Malibu’s most gorgeous hotspots, and Alexander’s love for the ocean. Catching the odd wave that drifted by on camera, was a must for the rising star.
Genre: Pure energetic pop
In May 2020, Alexander recorded three pop tracks, produced by veteran record producer-songwriter Laney Stewart, who has sold over 50 million records producing, writing and publishing artists such as; Chris Brown, Usher, Charlie Wilson, Pink, The-Dream, Mya, B2K and Madonna to name a few.
Since releasing My Crew on July 7, it has reached over 800,000 streams on Spotify.
My Crew: written by Alex Jacke & Liz Rodriguez
The debut single is about the teen’s closest friends, who have been with him since kindergarten. Having migrated from Spain to London to Los Angeles when he was three, all friendships great and small are important,
“It’s been a tough year for everyone, and so I wanted to sing songs that people could relate to and sing together whatever they were doing. For me, My Crew is a song to celebrate my friends who have stuck with me through thick and thin. We all need a good crew around us, especially in times like these, and I am grateful to have mine since day one.” – Alexander.
Genre: Vibrant pop song with a twist of hip-hop